First things first, we have just added a new competition to our page. Sign up to our newsletter and be in with the chance of winning a Passarella Death Squad tee shirt of your choice! Its not too much to ask, and we've just taken a couple of styles hot off the press. Manufactured and screenprinted here in Blighty using organic Japanese cotton, there are few brands out there doing it better so get involved!

Now... we've had postmen rattling at our door every morning for the past week or so and the shop is starting to resemble a Rachel Whiteread exhibition. However, we're slowly starting to dismantle the piles, and we're getting more and more excited every time. So far, we've barely scratched the surface, but the first drops from Our Legacy, Libertine Libertine, YMC, Filippa K and Eastpak are looking great.

Its our first season with Our Legacy and so far, they've only teased us with four items, but boy have they hit the right buttons. Landing online this week will be their beautiful Waxed Cotton Parka, Round Neck Knit in Zinc, a Placket Button Down Shirt in charcoal grey and the infamous Great Sweat in a Black Reverse Twill. Plus, don't forget the interview with them in Issue 2 of Inventory Magazine.

As well as our first season with Our Legacy, fellow Scandinavians Libertine Libertine have joined us and is sure to be a big hit this Autumn Winter. With their trademark Howl shirt in Port Royal check and light black cord, as well as navy blue Count Chinos with harlequin patterned taping, their collections are free and effortless with a tight grasp on masculinity. With Libertine Libertine, it really is all in the details, just see for yourself.

Ideology veterans YMC have been with us since the start, and despite having a strong portfolio of products behind them, they're still blowing us away with their collections. We've taken a delivery of the updated Nylon Parka in Brown, a blue Bib Front Henley, Flannel Stripe shirts and a couple of scarves (Fairisle and Cable) so keep your eyes peeled on our online store this week for their arrival into cyber space.

Last but by no means least, we'll be adding Eastpak to our list of brands with a delivery of some reworks of their classic rucksacks and pieces from their heritage rusksack line.

So we're not in the height of sale season, and there are still a few sizes knocking around at absolutely bargain prices. And as exciting as this is, it also means we start to see what our brands have to offer next season, however difficult it is to think about knitwear and coats in this heat.



To combat this, Cheap Monday have dropped their collection of sunglasses named Clairvoyant by the store for us and they're an absolute steal. Disposable fashion is not part of our ethos, but if you're as clumsy as I am, you'll understand the pain of taking your favourite shades places they shouldn't go before losing, sitting on, snapping or smashing them. We're retailing these at £19 a pair, and at that price, who cares how you treat them?! The shapes and colours aren't groundbreaking, but reproduce classic models to keep your eyes shaded in true style.

We've taken the Night Merge, Night planner and Round shape. Keep your eyes on our online store or the Twitter for the drop.

Filippa K have also dropped a few lovely new suits by us recently, as well as socks and ties which are just waiting to hit the online store. We've taken this Filippa K Staple in the Cool Wool suit in both Grey and Black and they'll be landing on our web store pretty soon.



As well as this, local photographer, acquaintance and champion of all things pork related, Shaun Bloodworth has stepped into the world of cinema with his first film Minds Locked Together. It was commissioned for Mary Anne Hobb's Sonar visuals and documents the electronic music scene and nightlife around the city. We went to the premiere at the Showroom here in Sheffield last week, and just wanted to say congratulations as it really looked great on the big screen.

Minds Locked Together (Trailer) from BRAINFEEDER on Vimeo.

The film can be seen here and I highly recommend you watch it. The music was mixed by producer and DJ Grievous Angel, and he's done a spectacular job. Keep up to date with his mixes and live performances at http://blog.grievousangel.net/.

Don't forget Tramlines for a weekend of free music all over the city!

A.P.C. AW 2010

Here is just a quick look at some of the things A.P.C. are offering for AW 2010. They have catered for those who are into a timeless style whilst offering a few pieces for those of you into a more leftfield style. We're intrigued to see if anybody has taken the jumpsuit... I'm almost at a point where I can say I like it.