Fashion, film and ACNE

LFW saw Burberry creative director Christopher Bailey exploit our digital age by broadcasting 3-D coverage of their collection to four exclusive cities around the world. Alongside this, a huge debate was sparked about the role that the internet blogger has to play in the world's Fashion Weeks. It goes to show that, however you view it, we are in a period of transition that pragmatic fashion houses are ready to exploit. The internet, its broadcasting capability and the power of film in fashion is becoming ever more poignant. ACNE, one of the most creative fashion houses around at the moment (in my opinion) are more than ready to explore and utilise this power.

Fashion film has become more and more important to ACNE over the past year or two and they have openly displayed their interest in the creative dialogue between fashion and film. Their display at Copenhagen Fashion Week showed an understanding of the understated but also displayed an artistic arrogance by projecting a film of their AW10 collection at the gateway to the trade show. However, this understanding of an expanding market continues, especially that which is bought by the internet, namely, the time of live streaming.

AW/10 Denim Film by Andreas Larsson from Acne Studios on Vimeo.

Ideas of androgyny, self love and restraint are explored by photographer Andreas Larsson's film for their AW10 collection. At the heart of this tempestuous and haughty piece of cinema is a collection of denim set against pale, shackled angelic figures. It celebrates the denim and communicates the raunchy and immodest side of a brand that has excelled itself to popularity in the past ten years.