Friday, 21 May 2010
Inventory and Cheap Monday jeans
This week we took a delivery from the guys over in Canada behind Inventory magazine, which is causing a real stir in some menswear subcultures, looking further into the story and people that make clothing brands exciting. The delivery was the much anticipated second issue which is includes articles on Margaret Howell, New Balance, Our Legacy, Unis and much much more:
Named after the poorest day of the week, after you've spent all of your money on the weekend's debauchery , Cheap Monday started in the suburbs of Stockholm. The pair behind the brand, Orjan Andersson and Adam Friberg, were running a successful second hand store, before feeling a need to expand their collections with a cheap but affordable line of washed and unwashed denim. Looking to high-end denim brands for inspiration, the pair have been proving that style and quality does not need to be compromised by the lower price points they wanted to achieve. Now, Cheap Monday are recognised as an international brand with an ever-growing devoted following all over the world, they are stocked in over 1000 stores. They are a cult brand, and their characteristic skull logo is recognizable a mile off.
Cheap Monday Tight Italian Unwashed jeans
Cheap Monday Tight Overdyed black jeans
Cheap Monday Tight 45 Minute jeans
Cheap Monday Tight Worker Blue jeans - £45
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