A.P.C. is here

So, the restock of A.P.C.'s now infamous denim has been hugely anticipated but has finally happened. We have full sizing in the New Standard, New Cure, Rescue Raw as well as the washed black Petit Standards. If there is any doubt as to why we love these jeans so much, here is a little reminder of a post we laid down almost 12 months ago regarding what are now a staple of modern design.

Our first product is the APC New Standard. As a brand, APC needs little introduction. Adopting a very Miesian 'Less is more' approach to their clothing which seems to have been lost in time, althought certainly still appreciated, geared towards essential wardrobe needs. Much like the New Standard, the creator - Tunisian born Jean Touitou's thoughts about the clothing industry are direct and to the point. Practically unchanged in two decades of production, the New Standard is a unisex jean made from raw selvage denim that can't help fitting everybody with unrivaled precision. They epitomise utilitarian design - there is nothing superfluous, no external branding (excusing the neatly attached APC pin and the top fly button which is engraved engraved 'APC, Paris pres de Luxembourg') but most importantly no gimmicky washes, paint splatters or uniform holes.

However, its not just the jeans we love A.P.C. for. These guys are just the masters of refined, timeless style. There is little else we need to tell you, as they've been doing this for longer than I've been alive, but here are a few pieces that really set a new benchmark from their latest collection.


Lavender wool crew neck knit with brown suede elbow patches

Oatmeal knit with coloured fleck

Heavyweight navy surchemise with twin breast pockets

Flannel check shirt