New additions for A/W

As well as Our Legacy, there are a few other brands we just couldn't stop ourselves working with, from Scandinavia as well as here in the United Kingdom. These brands are allowing us to move in directions we previously haven't looked and add a diversity to the store which still adheres to our desire to supply clean, classic menswear. Most importantly, these brands have stories, and their products adopt yours every day.

SEH. Kelly - Clothes made with mills and factories in England

Spun, stitched, cut, sewn, and finished — from fabrics to components and through every stage of manufacturing, each garment is a product of the clothing and textile industry in England. The love for our domestic clothing industry was inspired by their work alongside many manufacturers on Saville Row. Their aesthetic is driven by workwear, but all garments are refined and modified to have a usefulness and relevance in every day modern life.


The collection we are taking for A/W10 comprises of cashmere, Shetland wool, and brushed cotton drills and twills designed around factory attire and workwear. Sourcing of fabric and components runs the breadth of the domestic textile industry, with flecked cashmere-wool from the Cotswolds, hard-wearing cotton drills and twills from a mill in Lancashire, and knitwear in the form of moss-stitched Shetland yarns.

We're expecting big things from these guys, and appreciate their dedication to forming lasting relationships with manufacturers to reignite a once great clothing industry here in England, but also their dedication to producing new fabrics alongside preserved local crafts.

SNS Herning


Producing top quality knitwear from their small factory in Herning since the 1920s, today SNS employ just 5 people. Their team comprises of three knitters who produce approximately 2,500 sweaters a year and who sign each individual pieces they produce as well as the two gentleman at the helm of this true heritage brand. As soon as you hold one of these knits in your hands you will think "they don't make them like this anymore." However, SNS are still producing virtuous garments in limited yet diverse lines and they'll soon be available at Ideology. Not only producing great garments, but the guys were true gentlemen when we visited them in Copenhagen with the nicest attic space to display their products.
Fisherman

Stark

Naval


Ally Capellino



Ally was noted as saying “People should add something of themselves, so that the bags become theirs not mine,” and there is nothing we believe in more. Her bags are made to be worn, used and loved, Ally Capellino produce timeless, but never boring bags from the finest quality leathers and fabrics offering the perfect canvas to make the product yours and nobody elses. These are products that stay with you for life.


Libertine Libertine

These guys had one of the most interesting collections on show at Gallery in Copenhagen this year, combining rails and old wooden carts to display some great shirting, t-shirts and heavyweight chinos finished with beautiful discreet details. Chinos are finished with bright selvedge outseams and alternative coloured bottom buttons on their shirting. The brand follows their title, a brand who is free from the restraint of social norms; motivated to create a brand based on a different set of values and set new standards for the fashion industry. Libertine Libertine strives to stimulate the creative and celebrate the extraordinary in every day life.



The collection consists of elementary designs, seasonal items and a new take on classics.