Tuesday 31 August 2010

Showing us how its done


Firstly, we're extremely sorry for all the problems that we were experiencing over the weekend, but they are now resolved and we hope that nobody was too inconvenienced by the whole situation. It was the Bank Holiday Jinx determined to spoil something for us.

So far, the bar has been set at an extremely high level, but its just been pushed that little bit further with two brands at the top of their game right now.

Our collection from Nom de Guerre this year can be described as nothing more than refined, but its beautiful in its simplicity. Its great to see the boys have pushed their production back to Japan, this time utilising some great Japanese cottons and lovely brushed wool in their shirting, outerwear and legwear. The same influences are still ever present, a strong military aesthetic dominates the collection, but everything has taken a step back and let it be appreciated for what it is... no epaulettes or unnecessary detailing meaning the focus is purely on material and quality of production. The pieces, despite military references, will sit happily alongside anything else in your wardrobe. I must say, the chinos can only be described as the mutt's nuts of trousers; heavyweight, robust and classic fit. Hats off to the guys on this one, they've hit the nail on the head.

I've already sung the praises of Our Legacy numerous times on this blog, and I'm not sure if its just the honeymoon period still being our first collection with them, but its like they knew exactly what was missing from my (and very limited) wardrobe before I did. We just received a few more pieces (with a couple more to go) from them and they're bulking out what is set to be my favourite collection of the year. A grey lambswool three pocket cardigan formed like a relaxed jacket, a brushed wool hunting shirt in red, grey and indigo and a fine gauge U Lap Neck sweater in olive fine Italian cotton. They'll be going live this week, so keep your eyes open for those.

We're also offering a 15% discount code at the moment, just enter 'awfifteen' at the checkout to discount your purchases.

Wednesday 25 August 2010

Arrivals

Before everything kicks off, we've had some great pieces fall into our laps over the past couple of weeks (we've been slow on the updates, I know) and its adding a greatly diverse colour palette to the shop contrasting those final few remaining SS pieces. With SNS, A.P.C. and Veja expected this week, as well as the rest of Our Legacy here is just a little round up of some great pieces we have had in over the past couple of weeks and we're keeping it Scandinavian!

Firstly, Our Legacy (collection so far) are now running and already receiving great praise from everybody who sees them. Its all about the material selection from these guys, amazing cord, heavy cottons and some of the finest waxed cotton. The piece I'm most looking forward to receiving is the corduroy shirt on its way... a favourite here in store for the past year or so, we can't wait to have you lot donning it too. However, don't forget about the button down check shirt, and amazing knitwear we're also stocking.

Keeping it Scandinavian, newboys Libertine Libertine utilising heavyweight cotton in a big way. Chinos, parkas and workwear jackets in classic cuts and rugged materials. What more could you want this AW? I wore these chinos the other day, and handed over the cash for them half an hour after. The material is soft, but feels hardwearing and the cut is just awesome.


A couple of fantastic jackets this season:



(Worn with the Hunter Button Down Shirt from Libertine Libertine)

Lastly, Cheap Monday dropped a collection by us this week with some nice Tim v-necks, Alex striped tees and Luke hoods as well as new Ivan shirt and a selvage jean (not yet online).

Saturday 7 August 2010

So, we're right in the thick of Autumn Winter deliveries, but the thick winter knits and parkas don't look anywhere out of place when you think about the weather we're experiencing right now. Its about this time that I start moaning about the warm, sleepless night and I feel I've been deprived so far this year.

Anyway, enough of that as we're not complaining about any of the awesome pieces we've start receiving over the past few weeks. Like we said, Our Legacy, Libertine Libertine, Filippa K and YMC were first off the mark, but Acne have treated us to a few new 100% cotton tees and what is set to be one of the most sought after pieces this season, the Pop Heavy Knit in Charcoal Grey.







As well as this, Eastpak were kind enough to drop us off another rucksack from their premium line in the form of a waxed cotton Padded Pak'r in Black with internal red check quilting and laptop protector.

All will be online by the end of the week, so if you're going in for any of these products be sure to be sharpish as our numbers on them are pretty low.

Tuesday 3 August 2010

First things first, we have just added a new competition to our page. Sign up to our newsletter and be in with the chance of winning a Passarella Death Squad tee shirt of your choice! Its not too much to ask, and we've just taken a couple of styles hot off the press. Manufactured and screenprinted here in Blighty using organic Japanese cotton, there are few brands out there doing it better so get involved!

Now... we've had postmen rattling at our door every morning for the past week or so and the shop is starting to resemble a Rachel Whiteread exhibition. However, we're slowly starting to dismantle the piles, and we're getting more and more excited every time. So far, we've barely scratched the surface, but the first drops from Our Legacy, Libertine Libertine, YMC, Filippa K and Eastpak are looking great.

Its our first season with Our Legacy and so far, they've only teased us with four items, but boy have they hit the right buttons. Landing online this week will be their beautiful Waxed Cotton Parka, Round Neck Knit in Zinc, a Placket Button Down Shirt in charcoal grey and the infamous Great Sweat in a Black Reverse Twill. Plus, don't forget the interview with them in Issue 2 of Inventory Magazine.

As well as our first season with Our Legacy, fellow Scandinavians Libertine Libertine have joined us and is sure to be a big hit this Autumn Winter. With their trademark Howl shirt in Port Royal check and light black cord, as well as navy blue Count Chinos with harlequin patterned taping, their collections are free and effortless with a tight grasp on masculinity. With Libertine Libertine, it really is all in the details, just see for yourself.

Ideology veterans YMC have been with us since the start, and despite having a strong portfolio of products behind them, they're still blowing us away with their collections. We've taken a delivery of the updated Nylon Parka in Brown, a blue Bib Front Henley, Flannel Stripe shirts and a couple of scarves (Fairisle and Cable) so keep your eyes peeled on our online store this week for their arrival into cyber space.

Last but by no means least, we'll be adding Eastpak to our list of brands with a delivery of some reworks of their classic rucksacks and pieces from their heritage rusksack line.