Saturday 28 May 2011

Common Projects

New In store this week Common Projects

Common Projects is a collaboration between designers Flavio Girolami and Prathan Poopat. Inspired by architectures found in everyday objects, each product is infused with tailored approach using the finest materials and processes.
This interview with Peter Poopat from Common Projects  on the TRES BIEN blog is worth a read.

At first, “We just wanted to make shoes for ourselves and our girls.” Peter smiles. The first samples came in during men’s market week in New York. Peter and Flavio showed them to some friends and all of a sudden orders were coming in. “Steven Alan, Opening Ceremony, Nom de Guerre, and it took off from there.”

Read more from this interview HERE

Wednesday 25 May 2011

Top Of The Shops



Thanks to Planet Notion for featuring us in their Top of shops section, Great little article on us. 

A.P.C

Here we have the A.P.C digital online lookbook which gives us a sneak preview of Autumn/Winter 2011 both Women's and Menswear. We really like the format of this, a video collage Something fun for today. Expand it.



A.P.C. PRESS SITE from petronio associates on Vimeo.

Saturday 21 May 2011

Ally Capellino

Modern British Classics

Ally Capellino's latest collection for 2011 is Artisan inspired and is all about handwork.
Hand cast brass fittings and hand burnished steel marry the hand waxed leathers on their signature frame bags. Whilst heavier leathers have been worked by skilled British craftsmen, Super soft sheep nappas have been hand tie-dyed in India.

Earth tones dominate, punctuated by hand printed circles in vibrant juicy colours, Signature waxed cotton groups are expanded and recoloured.

Here's something i found really interesting when on www.allycapellino.co.uk it basically shows and tells you the history of the company accompanied by illustrations that make it a little fun to read/see.





We have a selection from Ally Capellino in store and online, come in and see for yourself the quality and craftsmanship that has gone into each bag to make it that much more than your average bag/wallet. 






Wednesday 18 May 2011

Here we have the perfect weekend outfit for now lets hope we get some sun...

Fear not we have packed the A.P.C. Sahara Parka Navy just in case...

Items Clockwise from left:

Tuesday 17 May 2011

It's In The Details


In Store Details
 It worth poping in to see the quality of the brands we stock. 
Come visit Ideology Boutique:

Ideology Menswear
Unit 11,
The Forum,
127/129 Devonshire St,
Sheffield,
S3 7SB
UK

Tuesday 10 May 2011

Cheap Monday




Cheap Monday hailing from a Stockholm Suburb first hit the market in 2004 with their tight denim with the characteristic skull logo,making every pair recognisable from a mile off.
Here at Ideology we have been stocking Cheap Monday for a while now and will continue to do so.



Cheap Monday offer pieces that compete with high-end brands both in fashion level and attitude but always at an extremely good price. Here's the Spring Summer 2011 Fashion show, as you can see designers Ann-Sofie Back and Örjan Andersson really do design with a strong attitude.


New Arrivals Online and in Store from Cheap Monday here at Ideology this week:



For Spring Summer 2011 the aesthetic was sparkling extrovert and shameless..
Here's a look at Cheap Monday A/W 2011 a little look at whats to come.



                                   All images and videos taken from www.cheapmonday.com
Post by Jodie Blackburn