New products

Here are a few new products that will be going live in the next week:


Possibly my favourite item this season. Merino wool shawl collar waffle-knit jumper in indigo.

A classic grey wool duffle coat, with weatherproof RiRi zips to bring it fully up to date. This is classic A.P.C. at its best.

Beautiful wool Nom de Guerre knit. Soft and guranteed to keep you warm as the nights slowly get crisp. This is Nom de Guerre doing refined as it should be done.

A total change in direction from Cheap Monday here but we think it looks great. A classic double breasted coat with belt fastening waist. Classic styling and nicely put together.

As well as this, our boys over at Article Magazine recently put together a photoshoot here on the streets of Sheffield using a wide variety of pieces from our store with the help of stylist Jodie Blackburn. Its going to feature in their first issue of Volume II series, and will be entitled to Drifter. It features Sheffield lads the Heebie Jeebies... be happy that they're actually wearing any clothes.

Ooh... Spoke too soon.

A few great new pieces from Acne Studios:


Acne Similar Denim Shirt
A casual and easygoing collarless denim shirt with subtle detailing. The fit is classic with a rather long body.

Acne Pop Base Check Shirt
Airy lightweight cotton shirt with classic fit and subtle detailing such as narrow collar, top stitched yoke and straight patch pocket on left breast gives the shirt a clean, casual look. The fit is narrow and straight through the body.

Acne Alex Jacket AW10
Lightweight two-button casual suit jacket with slim lapelles, left breast pocket and two front flap bellow pockets. The jacket fits slim through the body with slim sleeves.


Acne Guy Cotton Chinos
The chino is a classic item, and Acne are doing it with aplomb with the Guy chino. These are the slimmest fitting of the POP collection but still have a good weight to them. All styles come with classic chino features as well as signature bright colored lining on the inside, in this case, blue chambray.

A.P.C. is here

So, the restock of A.P.C.'s now infamous denim has been hugely anticipated but has finally happened. We have full sizing in the New Standard, New Cure, Rescue Raw as well as the washed black Petit Standards. If there is any doubt as to why we love these jeans so much, here is a little reminder of a post we laid down almost 12 months ago regarding what are now a staple of modern design.

Our first product is the APC New Standard. As a brand, APC needs little introduction. Adopting a very Miesian 'Less is more' approach to their clothing which seems to have been lost in time, althought certainly still appreciated, geared towards essential wardrobe needs. Much like the New Standard, the creator - Tunisian born Jean Touitou's thoughts about the clothing industry are direct and to the point. Practically unchanged in two decades of production, the New Standard is a unisex jean made from raw selvage denim that can't help fitting everybody with unrivaled precision. They epitomise utilitarian design - there is nothing superfluous, no external branding (excusing the neatly attached APC pin and the top fly button which is engraved engraved 'APC, Paris pres de Luxembourg') but most importantly no gimmicky washes, paint splatters or uniform holes.

However, its not just the jeans we love A.P.C. for. These guys are just the masters of refined, timeless style. There is little else we need to tell you, as they've been doing this for longer than I've been alive, but here are a few pieces that really set a new benchmark from their latest collection.


Lavender wool crew neck knit with brown suede elbow patches

Oatmeal knit with coloured fleck

Heavyweight navy surchemise with twin breast pockets

Flannel check shirt

Veja created their brand with a view to produce stylish products that remain ecologically responsible as well as respecting the rights of trade cooperatives. They chose to look to Brazil to source ecological leather, canvas and latex working closely with artisan ateliers that offer fair pay and treatment to all their producers. They have been producing shoes since 2005, but now they have launched Project Numero Deux with a launch in London, which consists of a collection of carry goods that adopt the same ethos that has gone to make Veja one of the world's most observed brands.

The focus has always been on responsibility, and their dedication to working closely with existing workforces in Brazil is still at the height of interest. The bag that we are stocking is called the Acacia Bag, and is named after the root extract which is used to tan the biscuit coloured leather used for its shoulder strap, handles and leather zip pulls. The use of this acacia ensures that the tanning solution is completely natural and avoids any polluting tannins during the process. Impressive, yeah? Well, the lining and canvas are also made from organic cotton grown by a cooperative of producers in the Northeastern regions of Brazil, using a method that opposes and bands the use of chemicals and pesticides at any stage of the growth. Once these have been sourced, the bags are then hand-crafted in an atelier that focuses on the rights of their worker's, before being shipped to France where they are transported around the Parisian canals, to avoid excessive air transport, for retail.

Acacia satchel in navy blue at the Veja official Project Numero Deux launch at London's Darkroom
Acacia satchel in wine red at the Veja official Project Numero Deux launch at London's Darkroom

Here are a few photos from their launch:


[All photo credits to Hypebeast]