Common Projects

Selecting brands is tough enough, but when somebody like Common Projects comes along, they make it twice as hard. Every piece in their collection is beautiful: the production, the materials, the shape, the comfort, the minimal branding... I could go on all day. We had to be selective and it looks like we made a good decision as they've been flying out of the store recently all over Europe. Selectism has just featured the infamous Desert Boot [the one Kanye and Beckham made famous] in their lookbook:

These boots sit amazingly between streetwear and something more clean cut. They look great whether you've got some nice denim or a pair of chinos. Like I say, they're flying out of the store, so if you've got your eye on some, pick them up quick at Ideology Online Store.

We're also stocking the Achilles Lowtops and the Tournament highs.