As well as an increasing amount of focus on the quality of garments produced (afterall, the longer they last and perform, the more environmentally friendly they are), there is a growing focus on sustaining artisan cooperatives, skills and trade. A brand we stock, and I felt it was appropriate to bring a little focus to once again is Veja, the ecological footwear brand. Their intention to use fairtrade cottons, leather and latex as well as maintaining the dignity and respect of craftsmen and women they have created a global chain that emphasises solidarity and the environment.
Full grain ecological leather upper and low profile latex sourced from Amazonia
"Fair-trade" has become an ever profitable selling point over the past few years, but this is the real deal. Veja understand the importance of getting deep into the architecture of our worldwide infrastructure to change our methods of transportation, organization, production, conditioning and consumption. Transported to France by boat, the shoes are then shipped on barges along the canals of the Parisian suburbs in packaging made from fully recycled and recyclable cardboard (which was even altered in 2002 to consume less cardboard.)
Organic cotton upper and low profile latex sourced from Amazonia
If this wasn't enough, to ensure a fair price is paid by the consumer, Veja DO NOT ADVERTISE! The money saved on advertising means they can pay their workers overtime at a fair price, as well as offering what is a beautiful product from concept to fabrication to people around the world. I'm sure there are further improvements to be made by this brand over the next few years, but they're setting the standard for ecological clothing at the moment.
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