Saturday 15 May 2010

Acne Jeans

Acne Jeans is an iota of a much wider brand of advertisers, product designers, publishers and multimedia artists working under the brand title 'Ambition to Creation of Novel Expression'. The denim offshoot began in 1997 when 100 pairs of raw denim with red stitching were produced for friends, family and clients, but it wasn't until 1998 after a campaign of public request, that Acne jeans started to become commericially available, and have since released two collections a year consisting of both raw and pre-washed denim. The thing that Acne can really be highly commended for is their understanding of washing, producing some of the most diverse and beautiful fades in their denim.

The Max range by Acne sit just below the waist with a medium rise then cute slim through the hip and thigh with a tapered leg. The flat rivets characterize them.

Acne Max le Blue - 3/1 left hand twill, medium weight Japanese denim

Acne Max Cash - 98% cotton, 2% elastane, medium weight denim.

Acne Max Grey Stone - 3/1 left hand twill, 100% cotton Japanese denim


The Mic range, once characterised by its noticable red stitching, has become a classic with zip fly, low waist and straight leg.

Acne Mic Black rigid - 3/1 right hand twill, medium weight raw overtinted denim

Acne Mic Blue Stone - Japanese medium weight denim, 3/1 left hand twill


Acne Mic Raven, Ace Max Raw and Acne Max Thunder (below in order) will be restocked for AW this year, so keep your eyes peeled.



We looked at how ACNE have utilised film to enhance their recognition in the world of fashion, but something that earns them respect and identifies them outside of the world of fashion is their in house print, the ACNE Paper. They focus on a key theme, topic or idea and push people of all ages, cultures and backgrounds to produce work of all artistic direction, whether is be photography, painting or writing as a way of bringing together artistic minds of all generations. It is published twice a year and the transparency of the brand continues as they offer a look at the printing process that produces this revered magazine.

Printing Acne Paper 10 from Acne Studios on Vimeo.


The magazine is published twice a year and is a collaborative project between Acne jeans, Acne film, Acne digital and Acne Creative.

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