Brand focus: Common Projects

We love Common Projects, and the brand has been alongside us since the store opened back in 2007. We always said we wanted brands that produce clean, classic silhouettes and Common Projects epitomise this ideal. The refined aesthetic, the high standard of the materials, the detailing and the quality of production all come together to produce beautiful footwear that last and look better with age.

Common Projects now produce a varied collection of pieces, from sneakers to dress shoes to hiking boots, all defined by their small gold logo on the right rear of the shoe. The highstreet footwear retailers will be dominated with technical gimmicks, brash colour combinations and unnecessary additions which cause sneakers to be bulky. Common Projects remove all of these surplus and display universal and understated appeal to anybody with a keen eye for beautiful simplicity.

Every shoe in the collection is made in Italy, using durable leather goods (suede, nubuck, Italia nappa) which are hand-stitched to to the man-made rubber soles. The branding is minimal, and the effect is most certainly unmistakable which allow the wearer to make the shoes their own.

This season we have stuck to classic shapes, in classic colours:

[Left to right]
Common Projects Desert Boot Grey - the high profile sole is back for Autumn Winter for this take on a classic desert boot. Constructed from lined rough grey suede upper with matching laces and robust handstitched vulcanised sole in the same tone. The refined design is finished with the Common Projects iconic gold stamp at the heel which states the shoes individual serial number and Euro size.

Common Projects Desert Boot Brown - the high profile sole is back for Autumn Winter for this take on a classic desert boot. Constructed from lined rough chocolate brown suede upper with matching laces and robust handstitched vulcanised sole in the same tone. The refined design is finished with the Common Projects iconic gold stamp at the heel which states the shoes individual serial number and Euro size.

Achilles Low White - often considered the staple CP style, and what colour other than white? Its a trademark piece for the company, and is produced from beautiful soft Italian leather that will take all of the scuffs, marks and nicks perfectly. As soon as you hold the shoe, you can feel the sturdy nature provided by the vulcanised sole that is handstitched to the upper in Italy.

Achilles Mid Black