Brand focus: Veja A/W10

We've just had a delivery from one of our most exciting brands, Veja. If you don't know them, they have pioneered natural, ecological and fairtrade sneakers and carry goods. They work closely with cooperatives through Brazil to source organic cottons without the use of manures of pesticides, naturally treated suedes and every handstitched sole is produced from wild latex sourced from Amazonian Hevea trees. Why Brazil? Because the The Amazon Jungle is the only place on Earth where this tree grows in a totally wild state. Far detached from the contemporary image of ecological clothing, Veja produce stylish, understated and most importantly comfortable sneakers, fit for purpose.

The Indigenous range uses vegetable tanned suedes and natural latex rubber soles. We have two of the high-top sneakers from the range, in Nautico Blue and Camel, both with a white sole.