Paulo Coelho once said: "It's the simple things in life that are the most extraordinary". The arrival of a box with the unmistakable bold text logo of A.P.C. would fill any shopkeeper with excitement. Despite being at odds with the understated nature of a brand that has pioneered simplicity since the brand's inception in 1988 (its older than me!), we agree with Coelho... the simple things make us happy.
In those twenty-three years, A.P.C. have created ready-to-wear pieces of effortless elegance. This has required a expert understanding and precision of material and fit combined with the subtle referencing of military and naval sartorial history. We speak endlessly about "wardrobe essentials" in the world of menswear but A.P.C. produce garments which transcend our understanding of seasonal style in favour of reproducing classic items every year with minor changes to material, fit and detailing. This label really does have Paris at its heart.
Our first drop from A.P.C.'s collection this spring includes all the classics (including a large selection of their esteemed range of denim) expected from the French outfit. We have received a number of classic t-shirts both long and short sleeve in the classic Breton style (it wouldn't be an A.P.C. collection without them), shirts in both long and short sleeve check and denim as well as a few of the best Spring outerwear pieces we've seen in a long while.
Just a few images from the collection:
A.P.C. Hooded Navy Jacket
A.P.C. Military Shirt Indigo
A.P.C. L/S Stripe tee
A.P.C. Navy Pocket Tee
A.P.C. Soft Twill Rucksack
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