Saturday 12 March 2011

Veja S/S11

We are very much from the school of thought which believes do few things and do them very well. However, Veja, originally a modest ecological shoe producer based in Paris continue to impress us with the expansion of their fair-trade range to bags and laptop sleeves whilst continuing to diversify their footwear collections.

Although they do not explicitly produce collections, there are obviously certain styles and colourways which suit the spring and summer seasons than others. All of their items, categorised by project numbers, follows the same principles as the one before it. Their aim:

1. to use ecological inputs into every product
2. Use only fairtrade cotton and latex
3. Respect the dignity of artisan craftspeople

All of this, whilst cutting out the unnecessary CO2 emissions from the transportation, organization, production, conditioning and consumption of their products (this includes zero air travel. The boats are sent by ship before reaching the port of Le Havre where they are transported by canal barge). They've got as far as to use a green electricity cooperative in their headquarters.

As well as still stocking the traditional Taua sneaker, Indigenos sneaker and the Acacia Bag we have expanded our range of Taua and added the laptop sleeve in both navy and graphite:



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