Saturday, 7 November 2009

A fresh start

Ideology is a menswear boutique set in Sheffield's Devonshire Quarter. With an open niche in the city's retail market, Max Wadsworth wanted to offer classic, functional menswear alongside more innovative, contemporary labels.

Ideology Boutique has introduced Sheffield, Yorkshire and Derbyshire to much sought after internationally acclaimed brands as well as some of the best up and coming labels. Season on season, we hope to deliver and evolve by seeking and introducing new exclusive brands, designers and collaborations.

With a focus on high quality materials and production, here are some of the brands we're stocking this season:

Acne - highly regarded Swedish denim,
A.P.C - 'less is more' champions of French style,
Fillipa K - simple, clean contemporary clothing,
Nom De Guerre - utilitarian classics straight out of NYC
Common Projects - staple understated luxury sneakers
n.d.c, made by hand - artisan hand made leather shoes

as well as YMC, Tretorn and Passarella Death Squad.

Check out the new Ideology Boutique store and our twitter to keep up to date with what music we're listening to, our thoughts on style, design and beyond as well as the current stock that drops in store.

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