Tuesday 17 November 2009

I couldn't put the bicycle as a 'design classic', but these are too beautiful to not mention...




At Ideology, not only are we great fans of cycling, but we appreciate things of sheer beauty and whether you're an advocator of the vogue city transport around the world at the moment or not you would struggle to deny the simplistic beauty of the bicycles at Bertelli Biciclette Assemblate NYC. These bikes are assembled, finished and tuned by the fine hands of Francesco from a combination of brand new parts, "new old stock" and vintage parts he picks up at flea markets, old bikeshops, collectors and from his trustworthy suppliers.

Our favourite ride of his right now is the Domenica: this is the bike for a sunny sunday morning ride, with the newspaper or some Murakami under your arm, on your way to your favourite suburban Italian deli... thats how it is in my head anyway.

How could I not start my description by mentioning the Adam Brackney special design wooden handlebar? The perfect icing on this beautiful cake. Viking frame, Brooks (keeping it British) B15 saddle, vintage white Michelin tires and a vintage Gipiemme crankset turning a gold finished chainring.

Its a thing of beauty and worth every penny of the $1600 it'll set you back, or get in touch with Francesco for information on custom builds.


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